June 16, 2020 - I'm joined this week by Bart Madden, who has written an important book that brings together more than five decades of thoughtful research, practical applications of ideas, and a deep commitment to the improvement of firm performance. Value Creation Principles: The Pragmatic Theory of the Firm Begins with Purpose and Ends with Sustainable Capitalism is one of those books that will change the way you look at your work and the governance of your organization, decidedly for the better.

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