Judy Samuelson is the founder and executive director of the Aspen Institute Business and Society Program and a vice president at the Aspen Institute. Judy led a ten-year campaign to challenge conventional thinking in board rooms and classrooms about the Purpose of the corporation; she produced the Aspen Principles of Long-Term Value Creation to challenge short-termism in business and capital markets and is promoting a set of Principles designed to disrupt the status quo in boardrooms about the design of CEO pay. Judy's career spans working in the California State Legislature, banking in New York's garment center, and directing the Ford Foundation's exploration of impact investing. She is a Rockefeller Foundation Bellagio Fellow, a director of the Financial Health Network, and the author of The Six New Rules of Business: Creating Real Value in a Changing World.

We discuss Market Civitas, the difference between business purpose and business goals, the origin of the license to operate that all businesses enjoy, co-creation, business education, and more. This is an insightful look at how businesses can best operate in a complex and interconnected world.

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